What is Steerco

Once Upon a Time, "Steerco" Meant Committee Meetings and Calendars

There was a time when the word "steerco" made people think of PowerPoint decks, long email threads, and meetings that could've been an email. It stood for "steering committee," and it usually meant bureaucracy in a blazer.

Then something changed.

Steerco the Product

What started as a nod to corporate past became a rebellion against it. Steerco (the platform) was built for modern Customer Success and Account Management teams who were tired of prepping reviews for 30 accounts by hand, digging through spreadsheets, and still missing the churn signal that cost them renewal.

Steerco is now:

• An AI platform that automates QBRs, account reviews, and success plans

• A control center for customer growth, vendor performance, and post-sale strategy

• A single pane of glass for revenue leaders who want answers, not anecdotes

Everyone’s Drowning in Data, But Starving for Insight

The average GTM team spends more time assembling decks than delivering value. QBRs take hours to prepare and land flat. Most accounts don’t get touched unless something goes wrong.

Meanwhile, AI tools are being used behind the scenes, with no governance and no way to turn them into a strategic advantage.

From “Steering Committee” to “Steering Revenue”

Steerco flips the old definition on its head:

• It doesn’t schedule meetings—it automates their output

• It doesn’t circle up to debate—it shows what’s working, what’s not, and what to do next

• It doesn’t slow you down—it scales your post-sale motion without adding headcount

What Makes Steerco Different

• AI That’s Actually Useful: Instant QBRs, success plans, vendor scorecards.

• No Integration Required: Start with manual uploads, scale into full sync

• Out-of-the-box Executive Insights: Your board deck writes itself

• No Shadow AI Risk: Every insight is private, structured, and auditable

Who It’s For

• VPs of CS who need to prep 30 QBRs with 2 CSMs

• CROs who want to spot expansion signals before reps miss them

• Procurement leaders sick of asking vendors, "So... how are we doing?"