What is the ROI of workflow automation for a GTM team?

For most mid-market GTM teams, automating a single recurring workflow (QBR prep, forecast prep, renewal reviews, pipeline hygiene) reclaims 100+ hours per person per year. The Steerco product calculator estimates the dollar value against your fully-loaded salary so you can compare it to a subscription.

How do you model ROI on an AI readiness engagement?

We model the fully-loaded cost of the function and the share of that cost an agent build could realistically absorb in year one. The output is a projection — months to break even, year-one net, and a three-year cumulative — measured against the one-time engagement fee. It's an estimate, not a guarantee.

Is the ROI estimate a guarantee?

No. The calculator produces a projection based on your inputs and our benchmarks. We use the same model on engagement scoping calls. If the math doesn't justify the spend, we'll tell you before you sign — but the result on this page is an estimate, not a promise.

ROI Calculator

What's AI worth to your team?

Two ways to size the conversation. Automate one workflow with the Steerco product, or stand up an AI readiness and implementation engagement with Steerco services. Pick a path, plug in your numbers, and get a defensible projection in 30 seconds.

Used by mid-market leaders to size the conversation. Estimates only — not a guarantee.

Tell us about the workflow.

Adjust the inputs — your projected return updates in real time.

Which recurring workflow are you automating?

Customer-facing team size 25 people

Average fully-loaded salary $120,000

Hours per week per person on this workflow 5 hrs / week

Default reflects industry benchmarks for the selected workflow. Adjust to your team.

Annual Workflow Cost

What this workflow costs your team per year today

Hours Reclaimed / Year

Team hours redirected from this workflow

Projected ROI

Modeled return vs Steerco subscription

Get your full results.

We'll send your personalized ROI projection — and one of our team will reach out within 24 hours.

Your ROI Projection

Here's how the model gets there — using your numbers, not ours.

Annual Workflow Cost

What this workflow costs your team per year today

Hours Reclaimed / Year

Team hours redirected from this workflow

Projected ROI

Modeled return vs Steerco subscription

How we got there

Ready to put numbers behind the conversation?

Book a 30-minute demo and we'll show you how Steerco automates this workflow with your data, your templates, and your customers.

Book a Demo → Recalculate

How we calculate this — Workflow Automation (Product)

Effective hourly rate: Annual salary ÷ 2,080 working hours.

Annual workflow cost: (Hours/week per person) × 52 weeks × team size × effective hourly rate. This is what the workflow costs you to do by hand today.

Estimated Steerco subscription: Scaled estimate based on team size, anchored on the Focused Tier ($25K/yr) and Strategic Tier ($42K/yr). Actual pricing is set by customer count, not team size — book a demo for an exact quote.

Net annual return: Annual workflow cost minus estimated subscription cost. Conservative — does not include downstream pipeline, retention, or expansion impact.

Projected ROI: Net annual return ÷ estimated subscription cost.

How we calculate this — AI Readiness + Implementation (Services)

Function fully-loaded cost: Function size × average fully-loaded salary in that function.

Year-one recovered cost: Function fully-loaded cost × the % of workload you expect an agent build to absorb in year one. We default to 15% — most production engagements project 10–20%.

Months to break even: Engagement fee ÷ (year-one recovered ÷ 12). The engagement is a one-time cost; recovered hours and dollars are recurring.

Year-one net: Year-one recovered minus the one-time engagement fee.

Three-year cumulative net: (Year-one recovered × 3) minus engagement fee. Assumes recovered value persists; ignores compounding gains and ignores any retainer/optimization spend in years 2–3.

This is a projection, not a guarantee. We use the same model on engagement scoping calls — if it doesn't justify the spend, we'll tell you before you sign.

About the Calculator

Frequently Asked Questions

How is the workflow automation (product) ROI calculated?

We multiply the hours your team spends on the chosen workflow each week by your fully-loaded hourly rate (salary ÷ 2,080) and the size of the team. That gives you the annual cost of doing the workflow by hand. We compare that to a scaled estimate of the Steerco subscription and produce a projected ROI multiple. The defaults reflect industry benchmarks for each workflow — adjust them to your team for a sharper number.

How is the AI readiness + implementation (services) ROI calculated?

We take the fully-loaded cost of the function (people × salary), apply the share you expect an agent build to absorb in year one (default 15%), and compare the recovered cost to the one-time engagement fee. The output includes months to break even, year-one net, and a three-year cumulative — all projections, not guarantees. Most production engagements model between 10% and 20% in year one; the slider lets you stress-test more conservative or more aggressive numbers.

Is the ROI estimate conservative or aggressive?

Conservative on both sides. The product side counts only reclaimed labor on a single workflow — no downstream pipeline, retention, or expansion lift. The services side counts only year-one recovered cost from a single function and treats the recovered value as flat in years 2–3. The real ROI on a successful engagement is typically higher; the calculator is built to defend the spend, not to oversell it.

When should I use the product calculator vs the services calculator?

Use the product calculator if you have a recurring workflow (QBRs, forecast prep, renewal reviews, pipeline hygiene) and you want to know what a SaaS subscription that automates it is worth. Use the services calculator if you're sizing a one-time engagement — an AI Function Audit, Workflow Blueprint, Operating Model, Custom Agent Build, or full Transformation — and you want a projection on a function-level investment.

What does the Steerco product cost?

The product starts at $25,000/year for up to 500 customers (Focused Tier) and goes up to $50,000/year for up to 1,500 customers (Executive Tier). The calculator uses a proportional estimate based on team size — book a demo for an exact quote.

What do the services engagements cost?

Engagements are fixed-price: AI Function Audit ($5,000), AI Workflow Blueprint ($12,500), Function-Level Operating Model ($25,000), Custom AI Agent Build ($40,000), or Practical AI Transformation ($75,000+). Pick the one you're sizing in the calculator dropdown. Every engagement also starts with a free 30-minute Diagnostic Call — your AI readiness check.

Is this projection a guarantee?

No. The output is a model-based projection using your inputs and our benchmarks. We use the same model when scoping engagements — if the math doesn't justify the spend, we'll say so before you sign. Treat the calculator as a starting point for the conversation, not a contracted outcome.